violin, piano and music theory tuition.
ROLE | BRAND IDENTITY, ART DIRECTION, DESIGN
The newly established music studio positioned in southern Sydney, offers private tuition mainly on violin(strings) and piano(keys). The studio roots in years of profession and passion of the founder, also the tutor of strings and keys academy. This project aims to build a professional yet modest brand identity to attract the potential learners.
I developed the holistic brand visuals including logo design, art direction, printed stationery to social content. As in logo design, symbolizing violin and piano whilst incorporating the initial of the studio – S and K, makes the logo simple and clear to convey the brand’s services. The brand colors consist of some classic tones inspired by the musical notebooks, and the variety of colors gives the different mood of what classical music can gives us. Adding a bit of hand-drawn elements in social content to enhance the affinity and warmth of the brand.